Blog Sustainable fashion

6 ethical and sustainable online shops

You want to build an ethical wardrobe, but you don’t know where to shop. No worries, I’ve got a list with all my favourite sustainable and ethical shops for women and men: Ethical Stores Directory. And in this blog post I’ll share some favourites. And for each shop I’ll also share my favourite piece, so you’ll be able to get some inspiration about what they have to offer.

Online shops for him and her


Garmentory is an online platform where you’ll find small and sustainable brands, stores and designers from around the world in one place. Their collection is huge, so you will be able to find something of your taste. They have popular brands such as Paloma Wool, By Far and KowTow.

Studio JUX

This shop is not only an online shop, but does have actual stores too. They made their first entrance to the market in 2008 and within 10 years they became a huge success. They sell their own brand, but also others such as Armed Angels and People Tree.


This webshop sells trendy clothes for men and women. The men’s section is a little hidden, but they do have some pretty treasures. Besides the webshop, BrandMission is also a physical store in Haarlem and Amsterdam, The Netherlands.
My favourite item in their webshop is this unisex rain coat by Maium that can be transformed into a poncho as well.

Sophie Stone

Sophie Stone is a Dutch webshop with sophisticated fair fashion for him and her. For women they do have a lot of recycled options, the men’s selection is still a little small. However, their boxers are really beautiful, because of the colourful patterns.

take it slow

The Take It Slow webshop started as a countermovement on the fast fashion. Let’s take a pause, let’s reflect and let’s get ethical. What I like about Take It Slow is that they not only have new sustainable brands, but also a “preloved” collection. Those ethical pieces are worn before, but still look like new. We don’t always need to buy something brand new, the preloved items are equally beautiful.

Online shops for her is a webshop with, as the name already tells us, only sustainable brands. They help you find brands that are amazingly pretty and that are part of the green fashion industry. influences others by showing the beauty of sustainable fashion.

There are many more sustainable and ethical online shops, but what I like about these ones is the combination of many different ethical brands. What is your favourite webshop? And what is your favourite piece? Let’s share ideas!

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